STUDENTS OF SECOND YEAR MBA BAGGED PRIZES @ IMAGE 2018 (igniting the fire within)

Date: 29/01/2018

Venue: Faculty Of Business Administration, GLS UNIVERSITY

Four students from second year MBA, namely Ms Puja Sonar Ms Jisha John Ms Dharmistha Rana & Mr. Suresh Joshi, participated in the management symposium IMAGE – 2017-18 with the theme of “Media Convergence and Management” organized by Faculty Of Business Administration, GLS UNIVERSITY on 29^th and 30^th January, 2018.

They participated in two events namely 

·        PLAN DE EMPRESSA (BUSINESSPLAN PRESENTATION) and secured first position. Writing a business plan is the first step in the journey of entrepreneurship. The goal of this event was to sharpen the business plan writing skills of young aspiring entrepreneurs. The students were expected to create a hypothetical road map of their business, navigating through the opportunities present in the market and by presenting and overcoming the inevitable obstacles an entrepreneur might face, besides developing strategies to avoid problems before they arise.Our students Ms Puja Sonar MsJisha John MsDharmisthaRana& Mr. Suresh Joshi bagged the first prize in the Business Plan Presentation Contest

·        Second event they participated  in was PUBLICITE CRITIQUE (AD ANALYSIS)

Advertising plays a major role in our society today, everywhere we go we find a wide range of products being promoted on varied platforms of communication. The dominant brands /products of the present time have grown through wise utilization of media. Certain companies fade away with the passage of time, whereas some create a ‘brand’.  All advertisements essentially have one purpose - to manipulate the way we think in order to persuade us to do something that they promote. The catch is, when different companies try to target the same audience with almost similar products. This event was based on analyzing the advertisements of any three brands in the given sectors. Students had to present a comparative study of the three selected advertisements, each of a different brand. NCM students Ms Puja Sonar & Mr. Suresh Joshi secured the second position in this event.