A REPORT ON GUEST LECTURE AS PART OF
MARKETING SKILLS COUNCIL
AT
NARMADA COLLEGE OF MANAGEMENT
Topic:
Business to Business Marketing : Relationship Dynamics
SPEAKER: Shri Nitin Choksi, General Manager –Marketing, Bright Bars
Ltd., Ankleshwar
DATE: 14/10/2017, SATRUDAY,
10:00 TO 11:30 HRS, Conference Hall
Shri Nitin
Choksi shared his knowledge and experience of about various issues related to
Business to Business Marketing, specifically in the engineering industry.
Having a wide and rich experience of more than 25 years in the engineering
products marketing field he shared with the students the entire process of
organizational buyer behavior and the problems and issues associated with each
step.
He discussed
all major issues right from how to generate an enquiry, to preparing a proper
proposal for the customer, how to understand the needs of the consumer,
negotiating properly, and closing the sale.
He also shared his experience of dealing with various types
of customers and how he successfully sold the product to them. The essence of
business to business marketing and sales was the relationship aspect of the
sales process.
B2B is all about relationship marketing. He also shared his
experience of GCSR Viva at GTU and gave the students important understanding
about the usefulness of GCSR and how students can enrich themselves by working
on the report in a proper and rightful manner.
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