GUEST LECTURE AS PART OF MARKETING SKILLS COUNCIL

A REPORT ON GUEST LECTURE AS PART OF MARKETING SKILLS COUNCIL

NARMADA COLLEGE OF MANAGEMENT

ISSUES IN SALES AND DISTRIBUTION – ICE CREAM INDUSTRY

SPEAKER : Shri Himanshu Shah, DGM-Marketing, Vadilal Icecream Ltd., Vadodara

DATE: 28/11/2017, TUESDAY, 15:00 TO 16:30 HRS, Conference Hall

As part of the Marketing Skills Council at Narmada College of Management, Bharuch, we organized a lecture on Issues in Sales and Distribution in the Ice Cream Industry by Shri Himanshu Shah, Deputy General Manager, Vadilal Ice cream Ltd.

Shri Himanshu Shah was kind enough to accept our invitation for sharing his live experience with out students. Despite having a very busy schedule, he came to the College for sharing his invaluable experience with the students.

He began his talk by discussing the various types of sales and selling situations which a salesperson faces in his daily routine and how to be a successful salesperson. He stressed that relationship building is very important in the sales field. He also discussed important issues related to distribution management and problems and solutions with dealers distributors with live and practical examples.

He also had a lively discussion with the students on a range of issues which the students found very interesting and an important value addition in their learning experience.

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