Date: 29/01/2018
Venue: Faculty Of Business Administration, GLS UNIVERSITY
Four students from
second year MBA, namely Ms Puja Sonar
Ms Jisha John Ms Dharmistha Rana & Mr. Suresh Joshi, participated in the
management symposium IMAGE – 2017-18 with the theme of “Media Convergence and
Management” organized by Faculty Of Business Administration, GLS UNIVERSITY on
29th and 30th January, 2018.
They participated in
two events namely
·
PLAN DE EMPRESSA
(BUSINESSPLAN PRESENTATION) and secured first position. Writing a business plan is
the first step in the journey of entrepreneurship. The goal of this event was
to sharpen the business plan writing skills of young aspiring entrepreneurs. The
students were expected to create a hypothetical road map of their business,
navigating through the opportunities present in the market and by presenting
and overcoming the inevitable obstacles an entrepreneur might face, besides
developing strategies to avoid problems before they arise.Our students Ms Puja Sonar
MsJisha John MsDharmisthaRana& Mr. Suresh Joshi bagged the first prize in
the Business Plan Presentation Contest
·
Second event they participated in
was PUBLICITE
CRITIQUE (AD ANALYSIS)
Advertising plays a
major role in our society today, everywhere we go we find a wide range of
products being promoted on varied platforms of communication. The dominant
brands /products of the present time have grown through wise utilization of
media. Certain companies fade away with the passage of time, whereas some
create a ‘brand’. All advertisements
essentially have one purpose - to manipulate the way we think in order to
persuade us to do something that they promote. The catch is, when different
companies try to target the same audience with almost similar products. This
event was based on analyzing the advertisements of any three brands in the
given sectors. Students had to present a comparative study of the three
selected advertisements, each of a different brand. NCM students Ms Puja Sonar & Mr. Suresh Joshi
secured the second position in this event.
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