DIGITAL MARKETING WORKSHOP GUEST SESSION ON PRODUCTION AND OPERATIONS MANAGEMENT MICROSOFT EXCEL FOR BUSINESS APPLICATIONS

 REPORT OF 

DIGITAL MARKETING WORKSHOP 

GUEST SESSION ON PRODUCTION AND OPERATIONS MANAGEMENT MICROSOFT EXCEL FOR BUSINESS APPLICATIONS 

BY 

Dr. Sham Sachinwala 

Director, S S Agrawal Institute of Management 

28th APRIL, THURSDAY, 2022

A half day Digital Marketing Workshop for Sem IV (Marketing Specialization) and Sem II students was conducted by Dr. Sham Sachinwala, Director, SSAIM, Navsari in the Conference Hall of Narmada College of Management. Dr. Sachinwala was welcomed by Prof. Rakesh Panchal, Faculty Marketing of Narmada College of Management.

Dr. Sachinwala conducted the three hour workshop from 10:30 to 13:30 by highlighting the importance of Digital Marketing and the process for creating a Digital Marketing Campaign from start to the finish by giving practical examples to the students.  

After the workshop, a guest session on Latest trends in Production and Operations Management was conducted by the same faculty for the students of Semester Two. Based on his rich experience of 25 years with Godrej Industries Limited, he highlighted the important trends that happening in the area of POM. After a brief tea break, Dr. Sham engaged the students and faculty on Introduction to Microsoft Excel for Business. He outlined some very important aspects of the Microsoft Excel which are very relevant for Business Applications. Interacting with the students, Dr. Sham encouraged the students to participate and practice extensively to gain competence in the field of Digital Marketing and Microsoft Excel. All the three sessions were interactive with the students asking lot of questions and interacting with the faculty member. 

The session ended at 17:20 with a vote of thanks. Dr Sachinwala also promised the students to come back again in the next semester with advanced tools and techniques of Digital Marketing.