A STUDY ON UNORGANISED RETAILERS OF BHARUCH AND ANKLESHWAR

A STUDY ON UNORGANISED RETAILERS OF

BHARUCH AND ANKLESHWAR

Objectives:

1. To discover the real knowledge.

2. For getting better exposure of market.

The first year students of Narmada College of management visited the unorganized market. The students given the three days’ time that is 29, 30 & 31 August to complete the assignment.

Students had been divided in total 19 groups consisting of two students and given the different types of retailers to study. The list of unorganised retailers are as follows.

Task was designed by Dr. Trupti Almoula and Mr. Kunal Mojidra.

Different Unorganised Sectors
Sweets & farshan	Hardware
Gift shops	Paints
Cycle shops	Sports
Electrical shop	Stationary
Readymade garments	Medicines
Cloths merchants	Four wheeler
Flower venders	FMCG
Fruit venders	Fruits and vegetables
Two wheelers	Mobile shop
Restaurant & hotels

Aspects for the Study:

1. Name of owner, their contact and other details

2. Products kept by those owners

3. Available stock: in terms of number of units and total value

4. Turnover of last six/ three month

5. Customer’s area

6. Why customer prefer that particular shop

7. Detail study of customers for two hours

Experience of students:

1. Responses are different from person to person.

2. People never disclose real details of business.

3. Mostly people join fathers business.

4. Now a days proper infrastructure is required.

5. One should deal in a different way to different person.

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