Tuesday, September 16, 2014

A STUDY ON UNORGANISED RETAILERS OF BHARUCH AND ANKLESHWAR

A STUDY ON UNORGANISED RETAILERS OF
BHARUCH AND ANKLESHWAR
Objectives:
1.       To discover the real knowledge.
2.        For getting better exposure of market.

The  first year students of Narmada College of management visited the unorganized market. The students  given the three days’ time that is 29, 30 & 31 August to complete the assignment.
Students had been divided in total 19 groups consisting of two students and given the different types of retailers to study. The list of unorganised retailers are as follows.
Task was designed by Dr. Trupti Almoula and Mr. Kunal Mojidra.
Different Unorganised Sectors
Sweets & farshan
Hardware
Gift shops
Paints
Cycle shops
Sports
Electrical shop
Stationary
Readymade garments
Medicines
Cloths merchants
Four wheeler
Flower venders
FMCG
Fruit venders
Fruits and vegetables
Two wheelers
Mobile shop
Restaurant & hotels


Aspects for the Study:
1.      Name of owner, their contact and other details
2.      Products kept by those owners
3.      Available stock: in terms of number of units and total value
4.      Turnover of last six/ three month
5.      Customer’s area
6.      Why customer prefer that particular shop
7.      Detail study of customers for two hours
Experience of students:
1.      Responses are different from person to person.
2.      People never disclose real details of business.
3.      Mostly people join fathers business.
4.      Now a days proper infrastructure is required.

5.      One should deal in a different way to different person.

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