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Guest Lecture on Importance of consumer behaviour in marketing (b2b & b2c)

 

Event Report for the Academic Year 2020-2021




1.Event Title:

Guest Lecture on  Importance of consumer behaviour in marketing (b2b & b2c)

2.Date of Event:

  12th June 2020 

3.Type of Event:

   a. Curricular: Importance of consumer behaviour in marketing

       Structure of presentation:

  1. Consumer and Consumer Behaviour
  2. Features of Consumer behavior
  3. Model of Consumer Behavior 
  4. Marketing and Consumer Behavior
  5. B2C market and Consumer Behavior 
  6. B2b Consumer Behavior

       Marketing:

       Four main applications of consumer behaviour:

  • Marketing Strategy
  • Public Policy
  • Social Marketing
  • Studying Consumer Behavior Make Us Better Consumers

      The driving growth in B2B:

  • Technological revolution
  • Entrepreneurial revolution
  • Relationship Marketing

      B2C Markets & four steps in evaluation of its alternatives processing:

  • Evaluative criteria
  • Beliefs 
  • Attitudes
  • Intentions

4.Venue: Online mode

    a. Organizer: NCM

    b. Host: NCM

5. Event Coordinator:

    Professor Nisha Dubey  

6. Event Participant:

   a. MBA-I FT (NCM) 

      7. Expert Speaker / Facilitator:

   a. Name: Arpita Bhattacharya, 

                    Previously teaching at NCM

8. Proceedings of the event (day wise):

   Saturday from 2:30 to 4:45

   Monday from 11:30 to 12:30

9. Feedback of the students (Link):      https://docs.google.com/forms/d/e/1FAIpQLScrMht1NeJpDwltG7MZZVDKL64vMbhl5aZXl4ZtmM8Br_z9Og/viewform?vc=0&c=0&w=1&flr=0

10. Photograph / Video link:

https://drive.google.com/file/d/1GuKCOFLUvbem3jQf2-hcqCgT8-3PiP3e/view?usp=drive_web

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